Vivyan Ferreira Creative Designer & Illustrator
Illustration System Project

Need more creation with the same team? You need an illustration system.

Hello, I'm Vivyan, a designer and illustration artist who helps technology companies scale their creative operations while maintaining high-quality standards.

Book a fit call See how it works

My illustration system approach supports creative teams with new visual concepts in a platform that allows anyone to apply anything in a flexible way-for any channel, format, and scale.

  • FasterAsset creationWith modular primitives.
  • ConsistentBrand expressionAcross all channels.
  • GovernedStyle and scaleLocked style guides.

How it works

A modular approach to illustration that scales with your team and your brand.

01

Same team. More assets. Higher quality.

New freelancers come in, build new things, and your output slows down because of the complexity. To increase your team's production capacity without depending on external freelancers, we need to create modular libraries, composition standards, and solid file versioning.

Style guides

Enforced rules for branding consistency across channels create a gate for freelance work and keep you in control.

Component libraries

Built from your use cases, with reusable modular parts everyone can use, but not downgrade.

Illustration primitives

Standards that allow faster illustration construction and greater stylistic consistency.

02

Grow over more channels without butchering the brand

Highly complex illustrations might look good on your downloadables, but look too complex on social media. How to keep the same message across channels? For that, the illustration system creates asset pools that can be reused across channels, with the right adaptations. From the same concept, illustrations can be simple or complex, so the system also needs rules and instructions.

Assets pool

From an assessment of how the creatives are going to be used, an asset pool can be built and maintained, so approved reusable assets can be quickly used.

Simplification rules

Complex illustrations can be reduced for smaller formats while preserving the visual language.

Scaling rules

These rules prevent complex illustrations from becoming illegible when scaled the wrong way.

03

The speed of AI without its sloppy ideas

AI can be a great tool for visual asset production, but it needs strong guardrails that keep it doing what it does best: automating manual tasks under a limited context. For that, the illustration system should include AI generation inside all style guides, modular components, and rules, as a single source of truth for humans and robots.

AI generation layer

Style-constrained source assets for AI generation, focusing on its automation power rather than its flawed ideation and design.

04

The quality layer for humans and AI

Keeping quality high, as you have more hands on the brand, can be challenging for growing brands. That's where building quality gates, with locked style guides and other strategies, can avoid shipping lower-quality assets.

Locked style guides

With the right quality assurance system, gated style guides can avoid low-quality deliveries while reducing revision cycles and duration.

Locked component rules

Built from your use cases, has reusable modular parts everyone can use, but not downgrade.

Illustration primitives

Standards for creating and adapting illustrations across channels and formats without losing the main message.

Case Studies

Proof in action

Zyte

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Illustration set made for Zyte: isometric objects in magenta and violet gradients

Outshift by Cisco

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Illustration set made for Outshift by Cisco: isometric office, data and strategy objects

Book a fit call

Explain your problem, and we'll check how an illustration system can be the solution for your case. Explore what else we can build together.

Book a call